Category: Direct Mailing

Is Print Marketing Still Effective?

In the age of digital marketing, it’s easy to overlook the power and effectiveness of print marketing. However, print marketing remains a relevant and valuable strategy in today’s marketing landscape. When it comes to print marketing, one of its key advantages is tangibility. Unlike digital ads that can be easily ignored or overlooked, print ads […]

Maximizing Your Mailing Budget: Tips for Managing Postage & Printing Costs when Sending Bulk Mailings

Bulk mailings can play an important role in any marketing strategy, but they come with a cost. To get the most out of your direct mail budget, you need to understand how to manage postage and printing costs effectively. From optimizing the weight, size, shape, and delivery method of your printed materials to finding the […]