The Dos And Don’ts Of Using Printed Signage For Marketing

In today’s digital age, businesses rely heavily on digital marketing strategies to attract potential customers, but printed signage remains a crucial channel for business growth. The challenge, however, lies in creating an effective sign that stands out amidst a crowded environment filled with countless businesses vying for attention. Your sign needs to be attention-grabbing, visible, and informative within just a few seconds. In this article, we will explore the Dos and Don’ts of Using Printed Signage for Marketing. We’ll cover the importance of investing in quality material and professional design elements, selecting the right colors, fonts, and marketing tactics. With proper planning, an excellent sign can be the key to a successful business marketing campaign. So, let’s dive in and discover how to create a sign that will turn heads and drive business growth.

Dos for Using Printed Signage

Printed signage is a great way for businesses to attract potential customers. When used effectively, it can serve as a powerful tool in building business identity, improving communication, and promoting growth. However, businesses must keep in mind certain dos and don’ts when creating their printed signage. 

1. Use Quality Material and Printing Companies

To create an effective sign, quality material and print are important factors businesses should consider. Whether it’s for business stationeries, business windows, or business signs, it’s crucial to select a print shop or service provider that can provide excellent customer service and print quality. It is also beneficial to opt for a reputable and experienced printing company that offers a wide range of quality materials that can enhance the sign’s impact and durability.

2. Ensure Attractive Design and Color Palette

An attractive design is necessary to draw people’s attention and make the sign memorable. Businesses should strive for a clean and contemporary design that makes good use of white space and is easy to read. But not just the design, the use of color in advertising plays a critical role in sign’s success as it can impact people’s perceptions and emotions. Businesses should consider the color schemes and combinations that will match their business identity and evoke head-turning colors.

3. Keep the Business Message Clear and Simple

People have a short attention span, which means businesses need to be clear and concise with their message. The message should be based on the business marketing campaign and target a specific audience. Using a conservative design is an effective way to convey a professional image. A simple message, complemented by attractive design and color palette, will help the sign stand out and deliver the intended message to potential customers.

4. Place Printed Signage in Strategic Locations

Businesses must consider the location of their printed signage carefully. They should take into account factors such as crowded spaces, building in color, outdoor signage for outdoor events, and digital screens. The signage should be placed in a way that it can be read easily, and the message can be absorbed within a few seconds. Consider using digital signage to create interactive and visually appealing content.

5. Ensure Compliance with Regulations and Rules

Lastly, it’s crucial to ensure that the printed signage complies with regulations and rules. Businesses must follow local, state, or federal rules when it comes to using signage, such as political signs. It’s also important to note that having too many signs can negatively impact the visual appeal and undermine the intended purpose. Therefore, businesses should carefully consider the number and placement of signs for effective business communication.

Don’ts for Using Printed Signage

When it comes to using printed signage for marketing, there are several dos and don’ts that businesses should keep in mind. While effective signage can help attract potential customers and boost business growth, common mistakes can tank a marketing campaign. Therefore, it’s essential to identify the most significant don’ts and avoid them when designing, printing, and displaying your business signs.

Don’t Assume You Can Design the Sign Yourself Without Professional Help

When it comes to marketing a business, printed signage can be a powerful tool to attract potential customers and showcase a brand’s identity. However, designing a successful sign involves more than just picking a template and slapping on some text. A poorly designed sign may cause more harm than good, hurting the business’s reputation and losing potential sales. That’s why seeking professional help when designing a sign is crucial.

A professional sign maker will have a better understanding of the design elements needed to reflect the brand’s identity, target audience, and environment. They will know how to use white space effectively, choose an appropriate color palette, and create a legible sign that can be read from a distance. They may also suggest using quality materials that can withstand outdoor elements and ensure that the sign lasts for years to come.

One of the most common mistakes that businesses make when designing their signs is not considering legibility. A sign that is difficult to read or has text too small to see from a distance may deter potential customers. Another error is not using the appropriate color combinations that reflect the brand’s identity and appeal to the target audience. Bright, head-turning colors may work for some businesses, but a more conservative design may be ideal for others.

Don’t Underestimate the Cost of Materials, Printing Companies, or Service Providers

When it comes to printing signage or other advertising materials, many businesses tend to focus solely on the design and message of the product, forgetting the cost of the materials, printing companies, and service providers. Underestimating these costs can have a significant impact on the final price of your marketing campaign and, in turn, on your business’s budget. Therefore, it’s important to consider all the factors that will be involved in the cost estimation process and to take the time to research the best options available.

One of the primary factors that businesses should consider when estimating the cost of printing is the materials used. Different types of materials, such as vinyl, aluminum, or plastic, can have different costs, which can add up quickly when printing large signs or other materials. Therefore, businesses need to have a clear understanding of the types of materials required for their project and the associated costs.

In addition to the materials used, choosing the right printing company can also have an impact on the final cost. Several printing companies offer a range of printing services, each with different pricing structures and project requirements. For example, some companies may specialize in large signs, while others may focus on smaller prints or banners. It’s crucial to research these companies to find the right provider that aligns with your business’s requirements.

Don’t Rely Too Much on Political Signs As They May Not Provide Long Lasting Results

Political signs are powerful tools for raising awareness and mobilizing voters during election campaigns. They serve as visual reminders of a candidate’s message and can make a significant impact in terms of gaining exposure. However, relying solely on political signs as the primary means for advertising during a campaign may not provide long-lasting results.

One of the limitations of political signs is that they have a short lifespan. Once the election is over, the signs lose their relevance and are often taken down or discarded. In contrast, a comprehensive marketing strategy that includes other tactics, such as direct mail campaigns, digital signage, and excellent customer service, can provide long-term benefits for the business or candidate.

Direct mail campaigns allow for targeted advertising to potential voters who are likely to support the candidate or business. This approach can help engage voters on a personal level and provide them with valuable information about the candidate’s platform or the business’s products and services.

Digital signage is another effective tool for advertising, as it enables businesses to reach a wider audience and engage with customers on a more personal level. With the use of digital screens, businesses can customize messages and promotions based on their target audience, creating a more personalized experience for their customers.

Don’t Put Up Any Signs Without Verifying Business Hours, Locations, & Other Important Details

When it comes to using printed signage for business marketing, it’s essential to convey crucial details accurately. This includes information such as business hours and locations. Before you put up any signs, it’s vital to double-check the details and ensure that they are correct. Failure to do so can result in confusion among potential customers or clients.

Aside from the basics, it’s also a good idea to include other relevant information such as your contact details or website URL on your signs. By doing so, it will be easier for customers to find and reach out to you. However, make sure that you keep your message clear and specific to avoid any misunderstandings that may arise.

In addition to accuracy and clarity, the readability of your signs is also crucial in effectively conveying your message. Make sure that the text is easy to see and understand from a distance. Choosing the right font and size can make a significant impact on how well your signs are received and interpreted.

Don’t Rush the Design Process without Proofreading Everything Thoroughly to Ensure Accuracy

As a business owner, you want to ensure that everything about your business is portrayed accurately and professionally. This includes your printed signage, which can greatly impact the success of your marketing campaign. Rushing through the design process and neglecting to proofread everything thoroughly can lead to costly mistakes and errors that can negatively affect the credibility of your business.

To avoid these errors, it is essential to take your time and carefully review each component of the design process. This includes proofreading the content thoroughly, checking for accuracy in spelling, grammar, and punctuation, and reviewing the layout of the design. Any mistakes or errors can quickly turn potential customers away and hurt the overall effectiveness of your sign’s message.

As you go through the design process, consider having someone else review the content as well. Another set of eyes can catch any mistakes that might have been overlooked during the initial design stages.


In conclusion, to create a successful signage marketing campaign, it is essential to incorporate all the necessary elements such as quality materials, professional design, effective size, and verification of details. It is also crucial to avoid common mistakes such as using crowded spaces, neglecting white space, or using complicated designs. Finding the right printing company is equally crucial to ensure the quality of the final product. By taking these essential steps, you can guarantee that your signage will stand out and effectively communicate your business’s message to potential customers. Remember to review and make any necessary changes before going to print to avoid any errors that could potentially harm your business’s image.

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