Promotional Products

10 Promotional Products to Help Build Your Brand Identity

Have you ever wondered how to get your business’s name out there? One of the best ways to do this is by utilizing promotional products. Promotional products help create brand recognition and awareness among potential customers, and are a great way to make an impression on those attending trade shows or conventions. Let’s explore ten must-have promotional products that can help build your brand identity.

Printed Promotional Products


Pens are one of the most popular promotional items because they’re inexpensive and easy to distribute. They come in a variety of colors, shapes and sizes, so you’re sure to find something that will fit your needs. Plus, everyone needs a pen from time to time! Customize them with your company logo and contact information for maximum effect.


Coffee mugs are another great way to promote your business. Not only can you customize them with your logo or slogan, but they also last longer than pens or other small items. Coffee mugs also serve as great conversation starters when used as part of a marketing campaign or giveaway event.


Keychains are an effective way to promote your business because they can be used daily by customers or employees alike. They come in a variety of styles, materials and colors – perfect for any company looking for a unique branded item. Plus, keychains are relatively inexpensive compared to other promotional products and can be easily distributed at trade shows or conventions.


Magnets make it easy for people to remember your business name and contact information without having to search for it later on. Customize them with logos, slogans or images that reflect the spirit of your organization for maximum impact! Plus, magnets are affordable and often come in sets so you don’t have to buy one at a time if you need multiple designs.

Tote Bags

Tote bags are an excellent way to advertise your business while providing customers with something useful at the same time! Not only do they look stylish but they also come in handy when carrying groceries or books around town – displaying your logo along the way!

Stress Balls

Stress balls make great promotional items because they’re fun and functional – perfect for relieving stress during long meetings or conferences! Choose from a variety of shapes (such as sports balls) or customize them with logos/images that reflect the spirit of your organization for maximum impact!


T-shirts are one of the most popular promotional products around – perfect for events such as tradeshows where people want something comfortable yet stylish at the same time! Customize them with logos, slogans or photos that represent who you are as an organization – giving people something memorable that they can wear proudly wherever they go!


Umbrellas offer protection from rain (or shine!) while promoting awareness about who you are as an organization – perfect for outdoor events such as festivals where people may need shelter from inclement weather conditions! Like t-shirts, umbrellas come in many different styles so choose wisely when selecting one that best reflects the spirit of who you are trying to target with its message.

Water Bottles

Water bottles provide much needed hydration while reminding people who you are – making them perfect promotional items during hikes, camping trips or other outdoor activities where refreshment is necessary! Choose from various styles such as stainless steel bottles which offer durability over plastic varieties – ensuring their longevity even after heavy use!


Lanyards can help promote awareness about who you are – perfect for events such as conferences where attendees may need quick access cards/ID badges during their stay! Choose from various colors/styles depending on what type of image/message is being conveyed by each individual lanyard design – making them versatile enough for any occasion where promotion is needed!

There is no shortage of ideas when it comes to promoting your business using promotional products like pens, mugs key chains etc., All these items reinforce brand identity by creating visibility among target audiences whenever used outside company premises e.g., during trade shows etc., As long as strategic decisions regarding product selection & distribution channels remain intact; businesses should not have any problem achieving their branding goals via these cost effective marketing tools & techniques.

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